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eBook

Account-Based Branding: Personalizing the Brand Experience for Better B2B Conversions

84% of B2B marketers prioritize brand awareness over sales growth, a smart move when fewer than 10% of buyers are in-market at any given time. But in a world of shrinking budgets and growing competition, brand investments must prove their impact on the bottom line. That’s where Account-Based Branding comes in.

By aligning brand strategy with personalized buyer journeys, you can connect awareness to measurable business results.

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Key Practices to Build a Revenue-Driving Brand 

✔ How to Build a Living Brand Experience
✔ Connect Value for the Buying Committee
✔ Create One Journey Across Teams
✔ Shift from Product Pitching to Business Outcomes
✔ Scale Buyer Relevance by Aligning Content, Tools, and Teams
✔ Empower Your Team to be Brand Evangelists

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“Buyers don’t care about your product. That is, unless you can quickly and clearly explain how it helps them achieve something meaningful.”

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