eBook

Demand Generation is Dead, Long Live Intent Generation

In the last decade, B2B marketing spend has grown from 5% to 9.5% of revenue. Yet MQL to SQL as well as SQL to Closed Won conversion rates remain awful.

MQL First, growth-at-all-costs marketing is the reason. Your success moving forward is a shift to Journey-First Marketing.

v3 E-Book_ Demand Generation is Dead, Long Live Intent Generation

Shifting from Demand Generation to Intent-First Growth

Intent Generation & Journey-First Marketing
Buyer Intent & a Well-Crafted ICP
Contextually Relevant Content
One Team Measurement
Inbound Intent & Outbound Intent Personalization
Self-Solutioning Content & Customer Stories

E-Book_Demand Generation is Dead, Long Live Intent Generation-2

“Companies that personalize the entire buyer & customer journey grow 2x faster. Personalization drives high-quality ICP leads that convert & expand faster”