---
title: "eBook: Demand Generation is Dead, Long Live Intent Generation"
description: Discover how intent-based marketing outperforms traditional demand generation. Learn how to capture, personalize, and convert high-intent buyers. Download our free eBook now.
image: https://info.winalytics.com/hubfs/v3%20E-Book_%20Demand%20Generation%20is%20Dead%2c%20Long%20Live%20Intent%20Generation.jpg
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![Logotype - Color](https://info.winalytics.com/hs-fs/hubfs/Logotype%20-%20Color.png?width=200&height=46&name=Logotype%20-%20Color.png "Logotype - Color")

### eBook

# Demand Generation is Dead, Long Live Intent Generation

In the last decade, B2B marketing spend has grown from 5% to 9.5% of revenue. Yet MQL to SQL as well as SQL to Closed Won conversion rates remain awful.

MQL First, growth-at-all-costs marketing is the reason. Your success moving forward is a shift to Journey-First Marketing.

![v3 E-Book_ Demand Generation is Dead, Long Live Intent Generation](https://info.winalytics.com/hubfs/v3%20E-Book_%20Demand%20Generation%20is%20Dead%2c%20Long%20Live%20Intent%20Generation.jpg "v3 E-Book_ Demand Generation is Dead, Long Live Intent Generation")

### **Shifting from Demand Generation to Intent-First Growth**

![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Intent Generation & Journey-First Marketing  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Buyer Intent & a Well-Crafted ICP  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Contextually Relevant Content  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) One Team Measurement  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Inbound Intent & Outbound Intent Personalization  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Self-Solutioning Content & Customer Stories

![E-Book_Demand Generation is Dead, Long Live Intent Generation-2](https://info.winalytics.com/hs-fs/hubfs/v3%20E-Book_%20Demand%20Generation%20is%20Dead%2c%20Long%20Live%20Intent%20Generation-2.jpg?width=500&height=281&name=v3%20E-Book_%20Demand%20Generation%20is%20Dead%2c%20Long%20Live%20Intent%20Generation-2.jpg "E-Book_Demand Generation is Dead, Long Live Intent Generation-2")

![Cyan Swish](https://info.winalytics.com/hs-fs/hubfs/Cyan%20Swish.png?width=538&height=63&name=Cyan%20Swish.png "Cyan Swish")

## “Companies that personalize the entire buyer & customer journey grow 2x faster. Personalization drives high-quality ICP leads that convert & expand faster”

![Asset 1](https://info.winalytics.com/hs-fs/hubfs/Asset%201.png?width=310&height=236&name=Asset%201.png "Asset 1")

![Winalytics](https://info.winalytics.com/hubfs/W_Logo_white_background.png "Winalytics")

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