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title: "eBook: Sales Training vs. Continuous Sales Skilling"
description: Discover how continuous sales skilling can boost your team's performance by 15-20%. Download our free eBook to learn strategies for effective, ongoing sales development
image: https://info.winalytics.com/hubfs/Social%20Card%20-%20E-Book_%20%20Sales%20Training%20vs%20Continuous%20Sales%20Skilling.jpg
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![W_logo_no_background_medium-1](https://info.winalytics.com/hs-fs/hubfs/W_logo_no_background_medium-1.png?width=200&height=45&name=W_logo_no_background_medium-1.png "W_logo_no_background_medium-1")

### eBook

# Sales Training vs. Continuous Coaching

You’ve trained your sales team, and now they’re ready to crush their quotas. Right? Wrong—it doesn’t work that way. Sales training alone won’t generate a lasting return.

Training has to connect to continuous skill development.   Continuous coaching is your #1 sales enablement investment to increase sales performance by an average of 15% to 20%.

![E-Book_  Sales Training vs Continuous Sales Skilling-1](https://info.winalytics.com/hubfs/E-Book_%20%20Sales%20Training%20vs%20Continuous%20Sales%20Skilling-1.jpg "E-Book_  Sales Training vs Continuous Sales Skilling-1")

### Implementing a Continuous Skilling Model

![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Selling as a Trusted Advisor  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Shared Sales Playbooks  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Team-Based Coaching  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Individual Skills Plan  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) AI & Coaching Leverage  
![](https://info.winalytics.com/hs-fs/hubfs/image-png.png?width=20&height=20&name=image-png.png) Measuring & Iterating for Performance

 

![E-Book_  Sales Training vs Continuous Sales Skilling](https://info.winalytics.com/hs-fs/hubfs/E-Book_%20%20Sales%20Training%20vs%20Continuous%20Sales%20Skilling.jpg?width=500&height=281&name=E-Book_%20%20Sales%20Training%20vs%20Continuous%20Sales%20Skilling.jpg "E-Book_  Sales Training vs Continuous Sales Skilling")

![win2023 blue swish](https://info.winalytics.com/hubfs/win2023%20blue%20swish.png "win2023 blue swish")

## “Continuous coaching drives 15% to 20% higher performance on average. It's the #1 sales enablement investment you can make.”

![Asset 1](https://info.winalytics.com/hs-fs/hubfs/Asset%201.png?width=310&height=236&name=Asset%201.png "Asset 1")

![Winalytics](https://info.winalytics.com/hubfs/W_Logo_white_background.png "Winalytics")

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