eBook

The Evolving Buyer Journey in Corporate Rewards & Incentives

The corporate incentive business is a $176 billion market with 84% of US business spending on rewards and incentives for sales staff, employees, channel partners, and customers.

The market is large but increasingly competitive, which is creating demand for outcomes-driven marketing and sales strategies.

Winning with a Journey-First Strategy

Unique positioning statement

Clear ideal customer profile

Thought leadership across the journey

Personalizing digital engagement

Middle funnel conversion

Selling as a trusted advisor

“People want to work with Rewards & Incentives companies who have been around a while, offer a unique approach, and can share clear evidence that they can run a substantial program”